Ropponmatsu TSUTAYA Books × MUSUBI

Event: Ethical Gifts from Kyoto
Period: November 25 – December 25, 2023

MUSUBI organized a month-long Christmas pop-up at Ropponmatsu TSUTAYA Books in collaboration with eight ethical food and beverage brands from Kyoto.

The event featured festive furoshiki displays, gift-wrapping services, and free hands-on workshops. More than 100 furoshiki gift-wrapping services were provided, with many visitors requesting books and gifts purchased in the store to be wrapped. The interactive workshop also introduced visitors of all ages to the versatility of furoshiki for everyday life.

The event demonstrated how furoshiki can enhance the retail experience while promoting sustainable gift-giving and Japanese culture.

Client: Ropponmatsu TSUTAYA Books
Business: Books, Lifestyle Goods & Community Platform
Venue: Fukuoka, Japan